Frank’s Market Plan
During my tenure as a licensed sales person while attending a “Productivity Seminar”, I learned the important differences between “PASSIVE” marketing and “ACTIVE” marketing.
Like you, I thought the only way to sell a property was by doing the following;
- put a sign on the lawn
- throw an ad in the paper
- do an open house and
- sit by the phone and wait for it to ring
The real estate experts call this “PASSIVE” or “TRADITIONAL” marketing. Statistics show that this type of marketing produces the worst results because the representative waits for the client to come to them.
“ACTIVE” Marketing produces fantastic results by bringing the property to the buyer and markets your property in non traditional ways. It requires the Salesperson to:
- Circulate your property to “active” representatives who work the area.
- Notify all past clients, centers of influence and all current prospects that your property is For Sale and ask them if they are interested or know anyone who is.
- Set up all potential buyer’s on an automated search program that matches their interests directly to properties listed for sale.
- Stay in contact with their client data base and those who continue to generate leads and buyer’s for your home.
- Research your property thoroughly before it goes on the market and “Price it to Sell” rather than price it to List ” If your home is priced too high the right buyers won’t see it”
- Prepare a descriptive listing agreement and highlight the most important features of your home to attract specific buyers.
- Install a secure lock box on your property to ensure easy accessibility to serious real estate professionals who want to show your property to motivated buyers.
- Display an eye catching“For Sale” sign in a strategic location to ensure maximum visibility.
- Provide you with a series of value enhancement suggestions that will show your properties best features. ( See Selling Tips )
- Provide you with important feedback from showings so that changes can be made immediately before the listing becomes stale.
- Prepare a current CMA (Current Market Value Assessment) of your property every 30 days of being on the market.
- Feature your home on web sites and social media sites that are designed to attract buyers and allow them to view your home in the comfort of their own home. E.g. f.salvatore.com , RE/MAX.CA , Facebook, linked in, MLS.ca, and Realtor.ca ®.
- Negotiate the highest price that the market will bear in the shortest amount of time.
Hire Frank to list your property and he pledges to use “Active marketing” and all his skills to get your home SOLD.
