Frank Salvatore

Market Plan

To have an effective Market Plan it is important to understand the difference between a “PASSIVE” Market plan and an “ACTIVE” Market Plan.

Most buyers and sellers believe the most effective way to sell a property is;

  • place a sign on the lawn
  • place on Multiple Listing Service (MLS)
  • place an ad in the paper
  • conduct an open house and
  • sit by the phone and wait for a buyer to call

The Real Estate experts call this “PASSIVE” or “TRADITIONAL” marketing.

Although these tools are used in every Market Plan statistics show that “only” using this type of marketing produces basic results even in a Hot Market because the Realtor waits for the Buyer to appear.

An “ACTIVE” Market Plan produces Amazing results by bringing the property to the Buyer and markets your property in non traditional ways.

A Prudent successful Realtor’s ® Market Plan will;

  • Circulate the property to other “Active” Realtors ® who successfully work the area.
  • Notify all past clients, centers of influence and current prospects that your property is For Sale and ask them to buy it or contact anyone who may be of interest.
  • Property Match all potential buyer’s on an Automated program that matches their interests directly to properties listed for sale so they are the fist to see it.
  • Stay in contact with their entire client data base and with those who continue to generate leads and buyer’s for your home.
  • Research your property thoroughly before it goes on the market and “Price it to Sell” at it’s Top Value   ” without discouraging buyers with an overpriced Listing!                                                                                                                                  If your home is priced too high the right buyers won’t see it”
  • Prepare a descriptive listing agreement and highlight the most important features of your home to attract specific buyers.
  • Install a secure lock box on your property to ensure easy accessibility for serious Real Estate professionals who want to show your property to motivated buyers.
  • Display a prominent, easily identifiable “For Sale” sign with white wood post in a strategic location to ensure maximum visibility.
  • Provide the seller with a series of value enhancement suggestions that will show your properties best features. ( See Selling Tips )
  • Provide important feedback from showings so that changes can be made immediately before the listing becomes stale.
  • Prepare a current CMA (Current Market Value Assessment) of your property every 30 days of being on the market.
  • Feature your home on various web sites & social media sites that are designed to attract Buyers and allow them to view your home in the comfort of their own home.  RE/MAX.CA , RAHB Dashboard, TREB, Facebook, Instagram, Linked-In, ®,
  • Capitalize on every opportunity and Negotiate the best possible price at the best possible time.

Frank pledges to List your Residential/Commercial or Investment property at a price that will cause it to sell for the Highest Price the current market will bear in the shortest time possible using “Active marketing” and his professional skills to get your property SOLD.

We Thank You For Your Continued Business!

Frank Salvatore